Kufed is a fashion e-commerce platform focusing on emerging and prominent independent designers from around the world, making them more accessible through a concise operations and distribution flow.
Being the official e-commerce partner of Digital Fashion Week (Asia’s key offline and online marketing platform), Kufed’s designers and vendors have the upper-hand of being exposed through DFW’s international marketing campaigns and events around the world. Many opportunities will arise as a result, for our designers to be present at these events or have their presence carried worldwide.
Overview Case
As a lifestyle e-commerce, the branding position of Kufed is quite high. Tailored carefully for upper class but still show the playful elements.
Later, Kufed is more focused on fashion part of e-commerce and the branding shift toward clean minimalistic with classic looks.
This is Team Project
Project Includes
Branding
Design Ideation
Design Direction
Concept Design
Final Design
Design Prototype
Tools
Adobe Illustrator
Adobe Photoshop
Marvel App
Miro
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